Internet research of Bauer media

Bauer Media reaches over 19 million UK adults and teenagers across multiple media channels. They have more than 80 influential media brands, including, Grazia, closer and heat. Bauer media group was founded in 1875 and it serves in Europe, USA, china and Russia. Recent NRS data shows a 39% increase in ABC1 readers for Bauer media.
These are some figures from last year. From this we can see that the sales have drops. I might have to consider making my magazine free as their sale prices have stayed the same. However I think I will not make my music magazine free.

• The Fly (free) ; Channelfly Enterprises Ltd ; 100,386 ; -7.2%
• Mojo ; Bauer Consumer Media ; 87,262 ; -4.8%
• Q ; Bauer Consumer Media ; 80,418 ; -10.1%
• Uncut ; IPC Media Ltd ; 66,004 ; -10.9%
• The Stool Pigeon (fee) ; Junko Partners Publishing ; 51,750 ; N/A
• Properganda (free) ; Proper Music Distribution ; 45,212 ; N/A
• Kerrang! ; Bauer Consumer Media ; 43,033 ; -2.2%
• DIY Magazine (free) ; RWD Creative Media Limited ; 38,125 ; N/A
• New Musical Express ; IPC Media Ltd ; 29,020 ; -14.3%

Bauer's Mojo remains the biggest seller followed by Q. From this I have noticed that the biggest magazines still have loyal follower. This might make it difficult for my magazine to break through.